When we look forward to 2025 already it looks like the spam update of December 2024 has started changing the digital space. If you own any site or do some business on the internet, then this is something that you should be concerned with.
Aspira Technology, which is ranked as one of the top digital marketing agency in Chennai, would also like you to comprehend the basics of this update and more importantly how this update is likely to influence the performance of your site. Let us reassure you- we shall not complicate matters too much and take you step by step through everything you need to know.
The year 2024 has seen Google make numerous changes to its ranking systems which have all led to a refinement of the search results in one way or the other.
March Core Update: This latest update aims the amount of content that may not be helpful to users. By concentrating only on good and relevant content, it improves the search experience of everyone.
June Spam Update: Concentrated on issues arising from sites that use automated tools that contravene the policy.
August Core Update: Raised the importance of high-quality content while devalued low-value SEO content.
December Core Update: Improved the structures of the ranking systems and made them better fit the intentions of the users.
This December 2024 Spam update from Google has one major purpose that is to improve the search experience of users by clearing the search results of those websites that use spam techniques like keyword stuffing, spamming, and high-volume false advertising. This update might the reason why your rankings have really dropped.
Here at Aspira Technology, a trusted digital marketing company in chennai, we make sure that our users create business websites which are in compliance with the quality standards of content set by Google.
This update can affect your google ranking, so adjusting to it is important:
Improve your Content: Quality, and in-topic information will prevail over any blackhat tactics such as keyword stuffing, hidden text or links, cloaking and copying competitor content etc.
Link Quality is Important: Google is after low-quality and manipulative links. Any link pointing to your site from a spam-filled domain can be harmful to your rankings.
User Experience is Important: The ranking factors will favor sites that are quick, easy to navigate and clean in design.
Be sure to adjust to these changes to remain relevant.
Looking ahead, the following can be anticipated:
As a result of Google’s focus on users, more and more sites providing relevant valuable content will move up the rankings.
Rankings for sites that engage in practices such as keyword stuffing or building manipulative links are likely to get demoted in ranking order, while sites of good authority will have an advantage.
Indeed, websites that load fast, are suited for mobile gagets, and are easy to use will be more successful. Now is an opportune moment to fix any technical problems.
We at Aspira Technology understand how challenging it is to stay on top of Google’s updates. That is why, as the leading digital marketing agency in Chennai, we assist your business adjustments in the world of SEO and digital marketing transitions. If you need better content or natural backlinks or just a better user experience, we will sort it for you.
We provide realistic solutions, such as when we update your website to retain its effectiveness, whilst complying with set standards. For that, our specialists will design a personalized SEO strategy for your site that will ensure its effectiveness even after major updates, such as the Google December 2024 Spam Update.
Even though Google spam update December 2024 may seem intimidating, with the right strategies, it is possible to effectively take advantage of it. Concentrate on producing high-quality information, developing links in a natural manner, and delivering great user experience to always.
As a reliable company engaged in digital marketing agency in Chennai, Aspira Technology has the right technology and expertise to help you modify your site and advance in digital space. We'll make sure that your site is always on top of search results regardless of what algorithms change, from SEO and digital marketing to website improvement.
Please cooperate with us in order to ensure that your website remains in good condition for the next Google algorithm update!
